1. Invite people to participate. Everyone matters, everyone represents what you do and how you make people feel. We want everyone to participate AND add their flavor!
2. Be consistent. When culture is automatic and a habit, individuals know how to show up to opportunity and respond to challenge.
3. Keep the core elements alive and accept that other elements will ebb and flow. No one wants to be a part of a ‘we were doing it this way, but now we are going to do it this way’-flavor-of-the-week club. Elements can change. You can evolve, and the core values and attitudes should stay relevant and consistent.
4. Act as if this is how you’ve always done things. When you feel like ‘this is part of our history’, it’s easier to stick with, emulate and act on.
5. Find the right people. With the right people, the expectation of an ‘award-winning’ attitude doesn’t feel like you are asking too much.
6. Ensure the leadership team is 100% and consistently invested and living it. They must create the path that you want followed.
7. Empower someone to be responsible for it.
8. Communicate. Communicate. Communicate. Culture, values, reminders, vision. Communicate until you feel like you are communicating too much.